Why Misinformation Spreads Like a Virus

And how we can counter it.

The last few years have ushered in the era of “alternative facts.” From space lasers, lizard people, Qanon, to the “stop the steal” movement, leaders everywhere have embraced and exploited, this new post-truth paradigm. While conspiracy theorists have always existed, this era has brought delusion into the mainstream. Why does misinformation spread so r…